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Sage Publications Ltd Contemporary Issues

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Sage Publications Ltd Contemporary Issues In Marketing : Principles And Practice

As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers.This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing.Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world.Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.

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Contemporary Issues and the 21st Century Child: New Perspectives on Childhood (P

from £35.85

£41.69

Sage Publications Ltd Person-Centred And Experiential Therapies : Contemporary Approaches And Issues In Practice

from £34.03

Sage Publications Ltd Criminology : A Contemporary Introduction

from £30.35

Sage Publications Ltd Policing : Development And Contemporary Practice

from £38.63

Sage Publications Ltd Circle Solutions For Student Wellbeing : Relationships, Resilience And Responsibility

from £35.87

Sage Publications Ltd The Sage Handbook Of Brand Management

from £124.20

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